Writing regular content on a blog is essential if you mean business.
There are many incredible benefits to be had from writing regular content on a business blog and I’d love to start sharing them with you today with the first in my new video series.
As an entrepreneur or small business it’s essential that you create awareness and build interest in your brand.
You and I both buy from people we know and trust will deliver excellent value. Use your blog to develop that sense of trust and set yourself up as an expert in your niche.
Easier said than done!
Unless you’re very lucky you’ll be in competition with an awful lot of other businesses doing very similar things to you.
So how will you stand out?
What makes you different?
A blog should be an integral part of any business marketing strategy in order to:-
- Create awareness in your brand
- Build on that awareness by generating interest
- Drive potential business leads to your website.
A blog is a perfect tool with which you can connect with your customers and put a human face to your brand. As Bryan Kramer pointed out in his book, “Human to Human: #H2H“,
“Businesses do not have emotion. Products do not have emotion. Humans do.”
I’ve already taken enough of your time so I’m delighted to be able to share with you the first in my series of “Bite-Sized Blogging Tips” for entrepreneurs and small businesses.
For clickable links to resources covered in the video please feel free to download a copy of the SlideDeck and, of course, share with your friends!
If you’d like me to answer any questions or help you get started with your business blog please get in touch here ⬇︎
I look forward to seeing you again next week for the next Bite-Sized Blogging Tip!