Visual content in business is a very powerful way to generate interest in a brand, increase online visibility and effectively communicate your message to prospective clients.
According to a study run by Social Media Examiner for their “Social Media Marketing report 2015“,
“Marketers plan to increase their use of visuals (73%), videos (72%), blogging (69%) and podcasting (26%) …”
Visual content also helps to make connections with customers or clients on a deeper, emotional level and encourage content to be shared on social media platforms.
Not only that, but studies have shown that visual content can and does affect a buyer’s decision when it comes to purchasing products.
“44% of people are most likely to engage with branded content that contains pictures; video content is close behind at 40%.”
In order to create visual content that really resonates with your readers and gives them a taste of the wonderful content to come, there are some important considerations small businesses need to bear in mind.
During this final tutorial I’ll be sharing with you 5 key elements, used by professional visual content marketers, that will ensure your visual content:-
- is optimised for SEO
- resonates with your target audience & encourages re-shares
- appeals to customers on a deeper, subconscious level
- keeps your audience engaged.
You can access this and the two preceding tutorials absolutely FREE of charge! All you need to do is join my group of wonderful Bizpreneurs. After signing up you’ll receive a Welcome Email together with a Timetable setting out what each tutorial will cover.
You can work through each tutorial at your own speed and will have access to it at any time, should you want to refresh your memory at a later stage.
You will also receive regular updates about how to optimise your business on social media, on your blog or website to attract prospective customers and generate more business leads.
It will cost you nothing!
What do you have to lose?
Sign up here to join my next group of Bizpreneurs: June’s “Create Captivating Visual Content” course is starting very soon!