Last week I said that content marketing without a blog was a bit like trying to imagine Wimbledon without that bowl of strawberries and cream.
Just as a day out at Wimbledon isn’t really complete without the obligatory glass of Pimms or beer, then a marketing strategy isn’t complete without a good email marketing strategy in place.
Why Content Marketing?
By way of a quick recap content marketing is the process of creating and distributing your own case studies, guides, videos, webinars, eBooks, white papers, etc., that offer incredibly useful information for your target audience.
As we discovered, content marketing is part of the inbound marketing strategy and is an incredibly effective way of :-
- Generating initial interest and awareness in your brand
- Attracting prospective customers
So what about the last, most important steps in your marketing strategy – converting leads into customers and loyal brand followers? Continue reading
Blog & Resources 